This Guidance Paper has two principal purposes: First, it is designed to assist REALTORS® in understanding after Reed the extent to which local governments can control or restrict real estate signage. Second, the paper provides REALTORS® with information, analysis, and guidance on how to comment on proposed sign regulations and make recommendations to local governments so that new or revised sign regulations are Reed-compliant while also allowing for real estate signage.
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Business Marketing
Starting a business is the first step but getting potential clients to find them requires much more. Using membership resources and the Realtor® brand, members can develop market-penetrating techniques, positioning materials and an effective online presence. Their Realtor.com agent profile, Realtor® logo products, volume-based sales awards and access to exclusive Realtor® content resources will help to make their name known and grow their contact base.