NAR

Commercial Market Insights

www.nvar.com/docs/default-source/nar-informative-docs/commercial-market-insights-deliveries-ghost-kitchens.pdf

About

The coronavirus has impacted every aspect of the U.S. economy and posed massive obstacles as stay-at-home orders were implemented and business operations ceased with the exception of “essential businesses”. The impact of the coronavirus has resulted in the closure of many restaurants and bars. The resultant dine-in closures and an increase in delivery growth, in essence, have converted every operational restaurant into a ghost kitchen. Ghost kitchens, otherwise called dark kitchens or cloud kitchens, are facilities that contain the necessary kitchen equipment to facilitate off-site food preparation and cooking solely for on-demand food delivery without a traditional dining area for walk-in patrons.

 

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Business Marketing

Starting a business is the first step but getting potential clients to find them requires much more. Using membership resources and the Realtor® brand, members can develop market-penetrating techniques, positioning materials and an effective online presence. Their Realtor.com agent profile, Realtor® logo products, volume-based sales awards and access to exclusive Realtor® content resources will help to make their name known and grow their contact base.